Twitter Book Club
“I have a great idea! Let’s start a book club on twitter! One a week and we all post mini-reviews!” Ross wrote on Twitter on Friday night, debating which book to start with – “I think books for twitter club should be fiction. Maybe start with When will there be good news? Or The Suspicions of Mr Whicher?” In the end, he plumped for journalist Ronson’s investigation into the lunatic extremes of “psychological warfare” used by US Special Forces (which, like The Suspicions of Mr Whicher, is not actually fiction).Ross’s quarter of a million Twitter followers responded enthusiastically, and the book’s sales rose 7,000% over the weekend, according to Amazon, where it now sits in the second spot on the online bookseller’s “movers and shakers” chart.