The Wall Street Journal Facsimile Edition To Hit Indian Newsstands Today
A facsimile edition of The Wall Street Journal Asia is expected to hit newsstands in New Delhi and Mumbai on Monday. The daily will cost Rs25 per issue, in a country where readers have a choice of six business dailies that sell for Rs3 or less. Wall Street Journal India Publishing Pvt. Ltd, a wholly owned subsidiary of Journal publisher Dow Jones (NYSE: NWS) & Co. Inc., will publish the fax edition through an arrangement with Indian Express Newspapers Ltd, publisher of The Indian Express. The latter will carry out the printing and distribution of India’s second fax edition of a foreign newspaper and the first such edition of a business daily.
Suman Dubey, editor and publisher of the WSJ fax edition, confirmed the development. “We have received all clearances and hope to start publishing on Monday,” he said. A facsimile edition is an exact replica of a newspaper published abroad and Indian laws do not allow insertion of local news or advertisements. India restricts investments in media and foreign investment in news media is capped at 26%. Hence, foreign publishers, hopeful of entering the publishing business in India when the laws are relaxed, enter into content sharing agreements with local publishers and TV networks, so that local readers and viewers are familiar with their brands.
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Image Source: Enrico Fuente