Rajasthan and Festivals
The largest challenge is “distribution” – here used (I think) more as a catch-all from repping, to (believe it or not) the lack of central buying, the general supply chain infrastructure as well as the hassle of collecting payment from a widely distributed, decentralised and fragmented retail market – although piracy is also a concern. It also becomes clear that whilst publishers in the UK have become very obsessed with BookScan figures, there is no such data collection in India. There is no point of sale barcode scanning; no publisher (or author, or agent) knows their exact sales figures; bestseller lists are fairly arbitrary and local – and all parties seem happy with this. If there is money to be made, then it gets shared around.
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Image Source: “Rajasthan: A Journey Through India”; Written and Illustrated by Abhisheikh, Published in 2008