Talk Back: The Bubble Project

Wooster Collective led us to Talk Back: The Bubble Project:

Back in 2005, when we first saw Ji Lee’s white speech bubbles plastered on advertisements all over Manhattan, we thought that they were, from a graphic perspective, quite interesting. But what we didn’t know then, was that Ji was not only putting the bubbles up, but that he was returning to them days and weeks later to meticulously photograph the messages and drawings that people had filled in. Ji’s extensive documentation became the basis of the “Talk Back” book.

Ji’s project, which he calls “bubbling” is about reclaiming our public spaces, neutralizing the negative effect advertising has on our daily lives and “instantly transforming the corporate monologue into a true public dialogue.

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