Obama’s Guide to Social Media
The Obama campaign gave prospective supporters different set of options and ensured that supporters are engaged in different stages of the campaign:Personal – You could start by friending Obama on a social network. Then, you might sign up for text messages and e-mails to stay informed about the campaign. As a supporter, you may make your first donation or register to vote.
Social – Once invested, you may post a comment to a friend’s profile, telling them why Obama was the right candidate for them. Perhaps you would jump to the MyBarackObama.com Web site, where you would create an account. After getting positive feedback on the site, you might join or even create a group.
Advocate – To drive interest in the group, you may post pictures, write blog posts or create a video declaring your support, which you could post to YouTube.
Also read How a Non-Profit Can Use Twitter and How the Air Force Goes About Blogging.
Image Source: Matt Hamm
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