10 Take-Aways From the O’Reilly TOC Conference

The harperstudio blog has a list of 10 take-aways from the O’Reilly TOC Conference. Publishers, you listening?
1) Content should be customizable. The free version, premium version, phone version, etc. can all exist together. Let the customer drive the format and delivery and tell you how they want their content. Listen to your customer. Content needs to travel with a lot of functionality and social potential. Mobile reading is going to explode. Phones are everywhere.

2) Free and paid can co-exist. Don’t get caught in the “nobody will pay” mentality. People are paying for access to information. The internet is not free! People pay for basic service. “Paid is coming back big time.” — Tim O’Reilly We have to reinvent what it means to add value. As American Express says, “Membership has its privileges.”

3) Curation still matters. The job of a publisher is to confer status.

Read the entire list here.


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