Type Book with No Typesetting
But I recently unearthed a 1927 edition of Studio Handbook Letter & Design for Artists and Advertisers by Samuel Welo, and I simply had to share it with you.
On its own, this 5-inch x 8-inch, 232-page handbook would be a terrific resource for designers wanting a basic education in letter design and advertising layout techniques. But the book goes well beyond that because it is, from cover to cover, entirely hand-lettered by the author. There is not a single use of machine or even hand-set type, rules, or photographs. Every page number, line of text, ad layout, border, rule, and dingbat is hand-drawn. It is a wonderful homage to the craft of hand lettering, and when you browse through the hundreds of pages, you can’t help but wonder how long it took him.