The Freedom to Read
To make the “Freedom to Read” a meaningful proposition in India there are at least three elements of the puzzle that require bolstering. We need more content, in more languages and ways of circumventing the high cost of distribution in India. ‘Innovation’ is a much-abused term that in the context of the Indian children’s book publishing industry, has invariably begun and ended with product and price strategies. For the “Freedom to Read” to be truly effective, publishers will need to create new models of innovation to address the entire content cycle – from the creation, distribution and consumption to the conversation around content – to make an impact in the gargantuan problem that this space represents.