Pratham Books “Namma Bengal?ru. Reading Bengal?ru”
Through the Karnataka Learning Partnership program Bangalore had 45,000 new young readers in less than 2 months. But how does one continue the reading spark in these little children? Pratham Books took the initiative to collect pledges in order to gift these children storybooks.In association with Mirchi Care, Pratham Books carried out the “Namma Bengal?ru. Reading Bengal?ru” prgoram. All listeners had to do was pledge as little as Rs. 25 to get a Pratham Books’ storybook in the hands of these new little ‘Readers’.