India – A Big Market for Dictionaries

Via The Hindu

India, among other countries like China and South Korea, is seen as a big market for the English language dictionary, despite a swell in digital tools for word learning and usage, says a UK publisher.
“In places like India and South Korea and in our biggest markets in China and Taiwan, a dictionary is seen as a good investment because language is seen to get a good job, to go study abroad etc. So people are ready to purchase and invest in them,” says Alison Waters, Publisher, ELT dictionaries and reference grammar, Oxford University Press, UK.
“On the whole the English language market is growing so the business of dictionaries is stable. Because of global recession there is less money around and dictionaries are seen as supplementary materials and not key materials for learning,” Alison said.
In the digital era, mobile phones applications, tablets and handheld devices allow people to search online for words and their correct usages, but the print dictionary has still a long way to go before becoming obsolete.
“Even though our online dictionaries are able to offer more, such as quality sound recordings, at the moment what we sell more is the print dictionary. Print is our main focus,” says Alison.
The Advanced Learners Dictionary is one of “bestsellers” from Oxford, she points out.

Read the entire article.

Photo credit : Chris/ MoiVous


Leave a Reply

Your email address will not be published. Required fields are marked *

DISCLAIMER :Everything here is the personal opinions of the authors and is not read or approved by pratham books before it is posted. No warranties or other guarantees will be offered as to the quality of the opinions or anything else offered here