Help Jamie Oliver Raise Kids’ Awareness of the Benefits of Fresh Food, with OpenIDEO

Jamie Oliver Introduces the OpenIDEO Challenge / OpenIDEO.com from IDEO on Vimeo.
Via TED Blog

Jamie Oliver challenges creative thinkers of all kinds to answer this question: How can we get kids excited about eating fresh food? Everyone who hopes to get kids eating, cooking and thinking healthier, log in to the openIDEO project page and take up the challenge, launched as part of Jamie’s 2010 TED Prize.

The challenge begins today, August 2, with the “inspiration” phase — so now’s the time to post stories, videos, photos, articles, sketches, ideas, anything that could help kids get excited about fresh food. In 20 days, the “concepting” phase kicks off; evaluation of projects starts Sept. 16; and a winning project is named on October 8.


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