HarperCollins India Launches e-book Imprint

Somak Ghoshal writes about the e-book imprint called Harper21 that comprise ‘21 e-singles’ in various genres.

HarperCollins India, the second-largest English-language trade publisher in the country after Penguin Random House, turned 21 this year with the launch of a brand new e-book imprint called Harper21.
“It includes a fairly nimble collection of titles,” says V.K. Karthika, publisher of HarperCollins Publishers India. “We wanted to test the waters before venturing out with an e-book imprint, and felt this was a suitable occasion to do so.”
Harper21 is loosely based on HarperCollins UK’s Impulse imprint, which focuses mostly on romance, but its agenda is more diverse. Comprised of “21 e-singles” it is a list that features a range of genres—from poetry to graphic novel to crime to romance to sports to fitness to business and cinema. The titles are easily downloadable from Amazon India as Kindle e-readers for Rs.21 (http://bit.ly/16nrDJV).
Mostly running for less than 20 pages, these can also be read quickly, and on the go, quite the kind of thing that tech-savvy young readers might fancy. From an essay on the making of Anurag Kashyap’s movie The Gangs of Wasseypur by Jigna Kothari and Supriya Madangarli, to the Neera poems of Sunil Gangopadhyay, translated from the Bengali by Arunava Sinha, it’s quite a catholic fare.
“Most of the content is new,” says Karthika, “except, about 15% of it has been either reworked from existing material or tweaked from titles that are forthcoming.” Around election time, politically relevant titles, especially long-form essays and excerpts, are going to be added to the list to generate buzz.
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