Masnick has some thoughtful commentary up on where he sees record labels, and this ought to stand true for any sort of publisher, heading.

…thanks to the vast explosion of music available these days, bands don’t need help getting “out there” any more — they need help standing out from the clutter. Fans, on the other side, need a better filter to figure out what’s worth listening to, and that’s something that an affinity label could stand for. It plays the role of the filter, and allows the major label (like EMI) to leverage its connections with big name bands, to drive additional interest to lesser known bands by associating the names on the same affinity label. It’s an idea that makes plenty of sense (in fact, there are a few small independent labels that already live via this concept — within certain niches, you can find people who will buy nearly every album released on a specific label).

Picture uploaded by ToniVC


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