“Contagious” Teaser Campaign for a Book

All books need some hype and hoopla surrounding them in order to grasp the attention of your audience. Marketing strategies through the internet are becoming commonplace. Scott Sigler makes his readers embark on an online poster scavenger hunt to learn more about his book ‘Contagious”.

Via Tor.com

Pioneer podcasting author Scott Sigler has a new book coming out from Crown December 30 and is celebrating with a free serialized PDF of the book, a free audio podcast, and an awesome online poster scavenger hunt.

Contagious is a hard-science horror novel concerning a mysterious pathogen that transforms ordinary people into raging killers, psychopaths driven by a terrifying, alien agenda. The human race fights back, yet after every battle the disease responds, adapts, using sophisticated strategies and brilliant ruses to fool its pursuers. The only possible explanation: the epidemic is driven not by evolution but by some malevolent intelligence.

The scavenger hunt consists of twelve posters spread across popular blogs—find them all and assemble them the right way and the background image will reveal a major plot point in the book.

From one of our previous posts : click here to read about what Neil Gaiman did with one of his books.

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