Why Publishers Should be Gearing Up for Mobile
Jonny Kaldor writes that ‘the piecemeal response to mobile internet consumption by publishers is reminiscent of the music industry ten years ago. If things stay as they are, the future of publishing looks bleak.’ His points refer to the newspaper and magazine industry but is definitely something for all publishers to think about.
Via The Guardian
The publishing industry is struggling. We all know that. It got caught out by the digital revolution and didn’t move fast enough to respond to the huge consumer behavioural shifts it engendered.…what’s really worrying is that the industry is now in danger of getting caught out once again by the next revolution: mobile. Publishers are simply not being bold enough to reinvent their core product to become fit for purpose for how their customers are increasingly consuming media on their mobile or tablet device.
Firstly, face up to the fact their editorial teams are going to have to change. As we move from print to a digital future, it will be imperative we also move to an editorial process where structured content is delivered across multiple channels from one central source. As a publisher you need to start thinking today how this will impact your team. You need to start thinking about how skills such as HTML and CSS will become as equally important as expertise with InDesign.
Secondly, publishers have to recognise the importance of delivering content when consumers want it.
Thirdly, and perhaps most importantly, publishers need to work out how their brand can deliver additional services that help move beyond traditional print content. Mobile devices offer a plethora of capabilities that, allied with app frameworks, allow you to build fully customised apps that engage with readers in a totally different way to print.