What are Story Cards?

Since we’ve been nominated as one of the contenders for the ‘Spark the Rise Challenge’, we’ve been talking about story cards all the time. But many of you may not know what story cards are (by the way : we’ve already managed to get 10million story cards to kids across India).

So, here’s a short little post to give you more information on these cards :

The story of the Storycards is an interesting one! They are a living example of making an effort to reach the last child… Pratham Books has always been committed to increase penetration so that ALL children have access to good reading material. As Pratham’s programmes began to touch the lives of more and more children through the READ India Campaign, there was a need for low cost material that could be distributed to the children. This was how the idea of creating story cards out of Pratham Books’ titles germinated. In economically disadvantaged states, even the cost of a Pratham Books title would make it a discretionary buy whereas a story card can strengthen and encourage reading at a fraction of the cost and can be an attractive and motivational takeaway for a child. 

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