In a world driven by cut-throat competition, what does one make of a publication that wants to sell less? That is the claim being made by Sameera, a Bhopal-based niche magazine.
Yet, it is not as if the magazine is aiming for a diminishing readership. What it really wants is to develop the habit of sharing among people to help save the environment.
This unique approach to magazine circulation is guided by the fact that Sameera is perhaps the only magazine of its size in the country to be printed on handmade paper.