Lookybook is the brainchild of Craig Frazier, an author and illustrator of picture books who became frustrated by the display cycle. Frazier wanted to give more picture books a better chance of finding readers and hit upon the idea of creating a Web site that could help them stay in print. “It occurred to me as I watched these books that the marketing and sales opportunities dwindled over time, through no fault of the publisher,” Frazier said. “There was no apparent place on the Internet where you could have the experience of looking at a picture book as in the bookstore.”

via Publishers Weekly

This does solve the problems of find-ability of books and tap into the long tail. But what if the books is out of print? Then? It would make sense to tie up with a Print On Demand company as well. Then it’s a complete solution.



  1. Mala June 19, 2008

    Delightful book! Excellent marketing concept too!
    Now I want to go out and buy the book.


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