India’s Lukewarm Response to Ebooks

Via Business Standard

Globally, on Amazon.com, the sales of ebooks may have outstripped the sales of hardcover books over the past three months. However, this does not appear to be the case in India.
Amazon’s Kindle, for instance, was launched in India in October last year. It was priced at around Rs 18,000. Yet, say analysts and industry sources, Amazon has not managed to sell more than 2,000 units in country.
“In India, I dont see ebooks finding a mass uptake before five years. While enthusiasts are buying ebooks on their devices, it has not yet reached the scale to send publishers running to convert physical copies into digital formats,” says V K Karthika, publisher and chief editor, Harper Collins (India).
“Kindle users are limited to ebooks (books in a digital form that can be read on devices like the Kindle or iPad) and similar multimedia content available from the Amazon store. This not only hinders user uptake but also limits distribution,” concurs Vishal Mehta, CEO and founder of Infibeam.com, which has launched its own version of an ereader at Rs 9,999. Mehta, who claims to have sold “several thousand” Pi ereaders, adds the market in India for such devices is estimated to be around 50,000 units annually.
“That (the rise in numbers) doesn’t have to mean that revenues have increased,” reasons Mehta, who is already seeing ebooks sales contribute up to five per cent of total sales on Infibeam.com. The entertainment retailer has announced that for every 100 hardcover books sold on Amazon.com in the last month, it has sold 180 ebooks for its Kindle ebook reader.
Alok Kejriwal, CEO and co-founder, Games2win, agrees. He says: “As far as the ebook impact on India goes, it seems insignificant because the hardware (the iPad costs more than Rs 30,000 if sourced from outside of India) and also the biggest problem is lack of availability of wi-fi.”

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Image Source : Tom Raftery


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