How a Tamil publisher sells books like toothpaste

Via Mint:

In Indian publishing, if a book sells 5,000 copies it is a best seller, and Shobhaa De’s Spouse: The Truth about Marriage sold 35,000 copies in its first year. So Alla Alla Panam, which has quietly moved 25,000 copies every year since 2004, should have made at least some noise. But it hasn’t, maybe because it is in Tamil. Alla Alla Panam (literally, “heaps and heaps of money”) is a Tamil stock market primer, New Horizon Media’s biggest seller and the most definitive proof of its statement of purpose.

A very interesting article on one of the largest publishers in the South and their non-obvious business model.



  1. Manisha June 3, 2008

    Most exciting! And what a befitting list to translate and fill an informational niche. We should team up with them.


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