A Cover Design Contest
As part the first year of Hearts & Minds, Creativity partnered with Penguin Books on a talent contest, asking artists of all types to conceive a cover design for one of the publisher’s upcoming titles. Penguin, as you may know, appeared in our Creative Marketers report last year, for bringing an updated art-driven aesthetic to its book covers. Notably, its Graphic Classics have become veritable collectors items, with cover art reimagined by contemporary artists like Frank Miller, Tomer Hanuka, Roz Chast and Art Spiegelman.
Penguin and Sam Taylor, author of The Amnesiac, kindly offered up Taylor’s upcoming novel The Island at the End of the World as the foundation of our competition. Designers, illustrators, painters and photographers contributed more than 300 ideas for the cover design of Taylor’s new book, and a jury comprised of Penguin editor Alexis Washam, creative director Paul Buckley and Creativity editors selected the 25 finalists presented here.