Amazon Turns Publisher
Amazon have just announced AmazonEncore: “a new program whereby Amazon will use information such as customer reviews on Amazon.com to identify exceptional, overlooked books and authors with more potential than their sales may indicate.” They’re now a publisher. It’s been a while coming, but some of us have been predicting this move for some time: Amazon have finally made it to the penultimate step on the publishing chain. I say penultimate, because although they are now, by any definition, a publisher, they still appear to be cherry-picking from existing books rather than seeking out their own authors.Their opening salvo comes in the form of Legacy, a YA fantasy novel by sixteen-year-old novelist Cayla Kluver. Legacy was originally published by Winsconsin-based Forsooth Publishing, in paperback in April 2008, when it garnered 5-star reviews and generated a teen cult. Amazon have noticed this, so they’ve bought the rights, and are putting out a hardback, Kindle and audio editions across their channels, as well as swinging the full weight of their not inconsiderable publicity machine behind it.
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