Build Your Own Magazine

If you had the opportunity to pick and choose from a range of articles and compile your own magazine, what would your magazine contain?

Via PSFK :

HSBC recently surprised travelers at Heathrow Airport with a temporary, build-your-own magazine shop, where patrons were given the opportunity to pick and mix articles they liked from various mags to create their own ‘perfect travel companion’. Over the two week event created by Cunning, 2,030 customized magazines were created, and more than 7,000 travelers visited the stand.


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