All around the world, schools are closed indefinitely due to the ongoing Covid-19 pandemic. As a result, it has become increasingly important to find new and innovative ways to keep children engaged and curious. During these uncertain times, we at Pratham Books are doubling our efforts to spread the joy of reading with the second edition of Missed Call Do, Kahaani Suno!, a campaign that aims to give every child access to delightful stories. And the best part? It doesn’t need an internet connection or even a smartphone! All you need to do is give a missed call to 08033094243.
Why this campaign?
Missed Call Do, Kahaani Suno is an opportunity to engage children across the country through the joy of storytelling and reading, offering over 300 audio stories from Pratham Books in four languages: English, Hindi, Kannada and Marathi.
Through these stories, children are exposed to diverse subjects and new ideas that help them engage with the world around them with curiosity, imagination and empathy. Pratham Books’ stories also help foster listening skills, build vocabulary, and develop an enthusiasm for reading.
How does it work?
All it takes is a simple missed call to hear not one but TWO stories from Pratham Books on your phone.
Step 1: Give a missed call on this number 08033094243 and we will call you back!
Step 2: You will then be asked to select the language in which you would like to listen to the story. We have stories available in English, Hindi, Kannada and Marathi.
Step 3: Next, you can choose the age group for your child. Pick between stories for children below five years of age OR above five years of age.
Step 4: Sit back and listen to two delightful stories, back to back!
Step 5: To listen to more stories, call this number 08033094243 again and discover new stories every time!
Help us spread the joy of reading by sharing this campaign – so that these stories reach the children who need them the most. At this difficult time for the entire world, we hope to spread a little bit of joy and light to children everywhere with Missed Call Do, Kahaani Suno!
This campaign is supported by United Way India