Noel Capon, R.C. Kopf Professor of International Marketing at Columbia Business School, is offering his independently published textbook for free online. The catch? At the end of the semester he will ask students to pay what they want based on how much they think it was worth to them.
Fifty percent of the proceeds of “Managing Marketing in the 21st Century” will go towards scholarship funds, and a standard printed copy is available for $45.
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