The problem is that many lives could be saved, but fear of losing profit stops these companies from saving those who need it most. Mason suggests companies need to harness this creativity and collaborate with these so-called pirates.
OK, so this is an extreme case but just think about it: What would happen if instead of simply worrying about dollar signs and only the bottom line? Too often companies forget what customers are saying, how they perceive the company’s brand and how the product or service can serve creative thinking and the consumer.