been doing all these years. Now, we want to dance with joy with Brij
Kothari and his team for having been recognised by the US Library of
Congress for their work to promote reading. They have been using Hindi film songs to promote reading for long.
from IIM Ahmedabad, has been named winner of the Library of Congress’
first international literacy award announced this week for its
pioneering work in teaching millions to of semi-literate people to
read using same language subtitling (SLS) for Indian movie songs. The
award, which carries prize money of $ 50,000, supports organizations
working to alleviate problems of illiteracy and aliteracy (a lack of
interest in reading) both in the United States and worldwide.
simple to implement and easy to replicate, reaching 200 million
low-literacy TV viewers in India. SLS is notable as a highly
motivational approach for getting low-literacy adults to read,
particularly where access to books is difficult,” the citation
The program has been around for a long time, said Brij
Kothari, founder of PlanetRead and IIM faculty member, who came to
Washington DC to receive the award on Monday. To read the full article, please click here.