Parallel themes for this year’s conference work upon present needs to scale & integrate and working upon vision for the future.
- Social is business
Convinced about the impact of social media on brands and organisations, the need has moved to integrating social into organisation wide processes; looking at scaling up presence, size and spends ; developing long-term strategies and programmes; look at usage and participation beyond marketing; measure impact on brand health, marketing success, sales, efficiencies, collaboration, innovation, customer service; understand influence and influencers; and more.
The conference will focus on helping businesses integrate and scale social.
- Brands for the future
It is no longer good enough to stay on top of the present as things changing rapidly. Let’s take a look at the future; the future of everything business – the future of brands, of marketing, of content, of media, of insights, of reputation, of commerce
It will be a platform for business, learning and community engagement bringing together marketers, media owners, agencies, social media practitioners and the community. We aim to create a unique experience for each participant segment.