Even though the online shopping is a growing trend in India, the offline players like Crossword, a books retailer chain of Raheja Group, is planning an expansion in tough market conditions.
The company is opening 10 stores across India focusing on tier-II cities. These cites are Guwahati, Kozhikode, Surat, Coimbatore, Ballarpur, Vapi, Kohima, Gandhi Nagar and Goa. Most of the stores will be based on franchise model. Currently, Crossword has 89 stores in 27 cities across India.
Commenting on the rising trend of e-commerce and online shopping, Kinjal Shah, chief executive officer, Crossword said, “Our largest business comer from the books category. The online shopping has increased in India and is growing rapidly. But its is not going to affect our business because In India people still prefer to visit a book shop for buying. The touch and feel factor for buying books will remain for long. The retail book shop business is still growing at 15 per cent annually. Most of the players in the retail books shops, have shrinked its business where as we are expanding our network. Retail book shop is a challenging business and sale per square foot revenue is lower. Our stores are designed as a new age bookstore which focuses on being a community centre for society. There is a lot of emphasis on recommendations, browsing pleasure & discovering your next read.”
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