Earlier this year, our friends at Radio Mirchi approached us to ask us if we could be a part of their 11th Anniversary Celebrations. We were delighted to be part of the initiative and agreed immediately. Radio Mirchi has previously collaborated with us to create lovely audio books
with our CC-licensed books. This time, the books would be recorded by celebrities, RJs and volunteers for their ‘Bol Story Bol’ initiative.
The radio station that has continuously ruled the lives of Mumbaikars celebrated its turning 11 by spreading sunshine and smiles with their own unique ‘Bol Story Bol’ initiative in association with the National Association for the Blind (NAB). With this campaign, the station recorded 11 Mirchi Audio Books of various children’s tales.
The initiative was supported by Pratham Books, with children’s stories to be made into audio books. Bollywood industry’s renowned celebrities viz Richa Chadda, Tusshar Kapoor, Anurag Kashyap, Dia Mirza, Zoya Akhtar, Ayushmann Khurana and Meiyang Changthen came forward to lend their support – and voices – to these heart-warming audio stories!
Commenting on the 11th birthday initiative, Preeti Nihalani, Cluster Head – Mumbai said, “We are 11 today and we enter into yet another year of great music, excitement and lots of FUN! Over the years Radio Mirchi has become an integral part of Mumbaikars’ lives – it is because of the city’s constant support that we have grown by leaps and bounds. We think with each year we are just getting younger in terms of content and campaigns. Even today we possess the drive to provide our listeners with even more engaging and innovative programmes. BolStoryBol is one such example. Like every year we wanted to give back to the society and with this initiative we intend to spread smiles and entertainment among the visually impaired kids.”